What Is Circut City?
Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. It is considered as the second largest electronic retailer after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. Therefore, Circut City has built a good reputation in the world market.
For enhancing the quality of the products Circut City introduced six sigma program in 2001. The company has always shown high community involvement. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
There are some initiatives which the company has taken and that have directly benefited the company. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. These employees were those who were earning very high salaries. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut city has earned high revenues. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Circut City also brought about many improvements in its supply chain management. These improvements helped the company to react to consumer demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.
Therefore, Circut City has covered the steps of success through its innovative and effective strategies. Similar topics Electronics - Circut city - Circut city.com - Big box stores - Shop appliances online -
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